Matthew Murray Photographs above the line Advertising Campaign for Telstra Bigpond Sports - Australia -

Murray, Matthew (2009) Matthew Murray Photographs above the line Advertising Campaign for Telstra Bigpond Sports - Australia -. [Artefact]

[img]
Preview
Text (Matthew Murray Photographs above the line Advertising Campaign Telstra Bigpond Sports - BWM, Sydney, Australia - Photography Treatments for each ad)
Treatment_BigPond.pdf - Published Version
Available under License All Rights Reserved.

Download (2MB) | Preview
[img]
Preview
Image (Matthew Murray Photographs above the line Advertising Campaign Telstra Bigpond Sports - BWM Sydney, Australia - (Bondi Beach) © Matthew Murray - Photography Treatments for each ad)
Telstra_1.pdf - Published Version
Available under License All Rights Reserved.

Download (300kB) | Preview
[img]
Preview
Image (Matthew Murray Photographs above the line Advertising Campaign Telstra Bigpond Sports - BWM Sydney, Australia - (Olympic Station, Sydney) © Matthew Murray - Photography Treatments for each ad)
Telstra_2.pdf - Published Version
Available under License All Rights Reserved.

Download (311kB) | Preview
[img]
Preview
Image (Matthew Murray Photographs above the line Advertising Campaign Telstra Bigpond Sports - BWM Sydney, Australia - (Terri Hills, Sydney Wedding) © Matthew Murray - Photography Treatments for each ad)
Telstra_3.pdf - Published Version
Available under License All Rights Reserved.

Download (374kB) | Preview

Abstract

Matthew Murray commissioned to photograph an above the line advertising campaign for Telstar through BWM, Sydney, Australia. The focal point of each of the adverts is the incongruous armchair and TV set-up - in the middle of a variety of situations, Bondi Beach, Terri Hills and The Olympic Stadium, Sydney, where watching TV would generally regarded as totally inappropriate - and until now has been impossible. The advertisements used across a number of outlets , poster sites (48 and 96 sheet), TV, Online, Print, Media, POS.

Item Type: Artefact
Uncontrolled Keywords: Advertising, Above the Line, Advertising Campaign, Telstra, Bigpond, Bondi Beach, BWM Advertising agency.
Related URLs:
Subjects: N Fine Arts > N Visual arts (General) For photography, see TR
N Fine Arts > NE Print media
T Technology > TR Photography
Divisions: Schools and Research Institutes > School of Art and Design > Photography
Research Priority Areas: Being Human - Past, Present & Future
Depositing User: Matthew Murray
Date Deposited: 21 Jul 2017 13:02
Last Modified: 21 Jul 2017 13:02
URI: http://eprints.glos.ac.uk/id/eprint/4775

University Staff: Request a correction | Repository Editors: Update this record

University Of Gloucestershire

Bookmark and Share

Find Us On Social Media:

Social Media Icons Facebook Twitter Google+ YouTube Pinterest Linkedin

Other University Web Sites

University of Gloucestershire, The Park, Cheltenham, Gloucestershire, GL50 2RH. Telephone +44 (0)844 8010001.