Real Ale Microbrewing and Relations of Trust: A Commodity Chain Perspective

Maye, Damian M (2012) Real Ale Microbrewing and Relations of Trust: A Commodity Chain Perspective. Tijdschrift voor Economische en Sociale Geografie, 103 (4). pp. 473-486. ISSN 0040-747X

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Abstract

This paper examines the nature of supply chain linkages for microbrewing and contributes to existing geographical work on the specialist brewery industry. It argues that a commodity chain and, more specifically, a whole chain approach, can be employed to examine such linkages and to contextualise economic relations. After outlining the main features of a whole chain methodology, the paper applies it to a case study of a real ale microbrewery in Northumberland in the North East of England. As well as examining the upstream and downstream nature of the microbrewer's own business supply chain, material from interviews with wholesalers, bottlers, pubs and other brewers is included to develop a locally sensitive cultural economy perspective. The paper reveals the complex nature of economic relationships and organisation for microbrewing, the different forms of trust that typify such supply chain relationships and tensions between difference and localness in relation to selling real ale.

Item Type: Article
Article Type: Article
Uncontrolled Keywords: Author Keywords:microbrewing; real ale; commodity chains; whole chain approach; trust KeyWords Plus:GLOBAL VALUE CHAINS; BREWING INDUSTRY; GEOGRAPHIES; CONSUMPTION; GOVERNANCE; BREWERIES; FOOD
Subjects: G Geography. Anthropology. Recreation > G Geography (General)
Divisions: Schools and Research Institutes > Countryside and Community Research Institute
Research Priority Areas: Environmental Dynamics & Governance
Depositing User: Anne Pengelly
Date Deposited: 07 Apr 2014 15:56
Last Modified: 26 Aug 2016 14:14
URI: http://eprints.glos.ac.uk/id/eprint/448

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