Social Media and its Implications for Marketing Communications

Yankova, Irina and Ozuem, Wilson (2014) Social Media and its Implications for Marketing Communications. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. IGI Global, Hershey, PA, pp. 252-270. ISBN 978146665958

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Item Type: Book Section
Additional Information: Chapter 11
Uncontrolled Keywords: Social media, Marketing communications
Subjects: H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing
Divisions: Schools and Research Institutes > Business School > Business and Human Resource Management
Research Priority Areas: Applied Business Research
Depositing User: Susan Turner
Date Deposited: 16 Feb 2017 17:12
Last Modified: 15 Mar 2017 09:18
URI: http://eprints.glos.ac.uk/id/eprint/4351

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