Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities

Bowen, Gordon and Ozuem, Wilson, eds. (2014) Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities. IGI Global, Hershey. ISBN 1466665955

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Item Type: Book
Uncontrolled Keywords: Retail, Marketing
Subjects: H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing
H Social Sciences > HF Commerce > HF5001 Business > HF5428 Retail Trade
Divisions: Schools and Research Institutes > Business School > Marketing and Retail
Research Priority Areas: Applied Business Research
Depositing User: Susan Turner
Date Deposited: 16 Feb 2017 14:32
Last Modified: 16 Feb 2017 14:32
URI: http://eprints.glos.ac.uk/id/eprint/4342

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