Editorial

Towers, Neil (2016) Editorial. International Journal of Retail and Distribution Management, 44 (12). ISSN 0959-0552

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Abstract

The final issue of volume 44 contains three papers from quite different international retail regions. The topics include how store image is perceived across different emerging markets and how it relates to customer knowledge cues and personal characteristics in Brazil and Vietnam, mall shoppers participating in a mall’s experiential offerings including entertainment and activities in South America, and finally a descriptive analysis of consumers’ ability to comprehend and use common price promotion information in Australia.

Item Type: Article
Article Type: Editorial
Subjects: H Social Sciences > HF Commerce > HF5001 Business > HF5428 Retail Trade
Divisions: Schools and Research Institutes > Business School > Marketing and Retail
Research Priority Areas: Applied Business Research
Depositing User: Anne Pengelly
Date Deposited: 19 Dec 2016 14:38
Last Modified: 02 Sep 2017 16:21
URI: http://eprints.glos.ac.uk/id/eprint/4219

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