Editorial

Towers, Neil (2016) Editorial. International Journal of Retail and Distribution Management, 44 (10/11). ISSN 0959-0552

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Abstract

The contributions to this double issue are the best papers presented at the second international colloquium on Kids and Retailing held in June 2015 in Budapest at the initiative of ESSCA’s Research Lab. in Retailing and NovaChild Innovation Network for Children. Budapest, at the crossroads between Europe and the Orient, was an ideal setting to present and discuss current and relevant research in the topical subject of Kids and Retailing. The theme was ‘Future Trends’ based on the view that children are young people engaged in a moving world shaping them as consumers while retailing is reinventing itself. The double issue is presented as two themes. The first theme focuses on children, shopping and their representation, and the second theme on children in their retail context.

Item Type: Article
Article Type: Editorial
Subjects: H Social Sciences > HF Commerce > HF5001 Business > HF5428 Retail Trade
Divisions: Schools and Research Institutes > Business School > Marketing and Retail
Research Priority Areas: Applied Business Research
Depositing User: Anne Pengelly
Date Deposited: 19 Dec 2016 14:30
Last Modified: 20 Dec 2016 17:23
URI: http://eprints.glos.ac.uk/id/eprint/4217

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