3D Virtual Worlds: Business and Learning Opportunities

Dad, Aasim M and Davies, Barry J and Kear, Andrew (2016) 3D Virtual Worlds: Business and Learning Opportunities. International Journal of Advanced Computer Science and Applications, 7 (1). pp. 7-20. ISSN 2158107X

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Abstract

Virtual worlds (VWs) are rampant and easily accessible to common internet users nowadays. Millions of users are already living their virtual lives in these worlds. Moreover, the number of users is increasing continuously. The purpose of this paper is to review all the business opportunities on these virtual worlds along with the learning opportunities for the real world companies and business students. This paper clearly and precisely defines the virtual worlds in the context of social networking sites and also aims at discussing the past, present and future of VWs. All the possible business opportunities for the real world companies including advertisement & communication, retailing opportunities, application for human resource management, marketing research and organizations' internal process management through virtual worlds are critically reviewed here. In addition to the discussion current learning and training opportunities for the real world companies and business students are also reviewed. The paper aims at proving that the VWs are full of business and marketing applications and they could be widely used by the real world companies for effective and efficient business operations.

Item Type: Article
Article Type: Article
Uncontrolled Keywords: Virtual Worlds; Social Networking Sites; Virtual Reality; Virtual Education Environments; Virtual Commerce
Subjects: H Social Sciences > HF Commerce > HF5001 Business > HF5549 Personnel management. Employment management
Divisions: Schools and Research Institutes > Business School > Marketing and Retail
Research Priority Areas: Applied Business Research
Depositing User: Susan Turner
Date Deposited: 21 Jul 2016 15:25
Last Modified: 19 Nov 2016 17:09
URI: http://eprints.glos.ac.uk/id/eprint/3785

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