Editorial

Towers, Neil (2014) Editorial. International Journal of Retail and Distribution Management, 42 (9). ISSN 0959-0552

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Abstract

There is a particular consumer focus throughout the four submissions to this issue. The topics of the submissions include interaction between gender and emotions affects consumers’ shopping behaviour outcomes, the motives and nature of first-party fraud in e-tailing, the effectiveness of coalition loyalty programme (CLP) implementation in town centre management and the relationship between service quality, the service encounter and the retail experience.

Item Type: Article
Article Type: Editorial
Subjects: H Social Sciences > HF Commerce > HF5001 Business > HF5428 Retail Trade
Divisions: Schools and Research Institutes > Business School > Marketing and Retail
Research Priority Areas: Applied Business Research
Depositing User: Anne Pengelly
Date Deposited: 21 Jun 2016 11:42
Last Modified: 01 Sep 2017 17:31
URI: http://eprints.glos.ac.uk/id/eprint/3650

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