Editorial

Towers, Neil (2014) Editorial. International Journal of Retail and Distribution Management, 42 (6). ISSN 0959-0552

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Abstract

There is a strong retail emphasis running through this issue. The topics of the submissions include the creation of a responsible brand image, the store opening process, the performance of Indian retailers, the quality of retail services, consumer perceptions and functional evaluations of store cash desks and finally how relationship marketing can reduce cognitive dissonance in the post-purchase stage.

Item Type: Article
Article Type: Editorial
Subjects: H Social Sciences > HF Commerce > HF5001 Business > HF5428 Retail Trade
Divisions: Schools and Research Institutes > Business School > Marketing and Retail
Research Priority Areas: Applied Business Research
Depositing User: Anne Pengelly
Date Deposited: 20 Jun 2016 13:29
Last Modified: 31 Aug 2017 20:47
URI: http://eprints.glos.ac.uk/id/eprint/3644

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