Ambient Smell and the Retail Environment: Relating Olfaction Research to Consumer Behavior

Ward, Philippa and Davies, Barry and Kooijman, Dion (2004) Ambient Smell and the Retail Environment: Relating Olfaction Research to Consumer Behavior. Journal of Business and Management, 9 (3). pp. 289-302. ISSN 1535-668X

[img]
Preview
Text
Ambient Smell and the Retail Environment.pdf - Accepted Version

Download (187kB) | Preview

Abstract

This paper focuses on the use of ambient scent within retail environments, and investigates those mediating factors that help shape the emotional and behavioural responses that are stimulated. In doing so, it draws on the work of Mehrabian and Russell (1974), and attempts to contribute to the work on ambient scent in retailing by extending and elaborating the Gulas and Bloch (1995) model to encompass current research on human olfaction. The paper also introduces and specifically considers the ability of smell to communicate a ‘sense of place’, and its potential as a differentiator in a crowded marketplace.

Item Type: Article
Article Type: Article
Uncontrolled Keywords: Retailing, olfaction, store environment, ambient scent, consumer behaviour
Subjects: H Social Sciences > HF Commerce
Divisions: Schools and Research Institutes > Business School > Marketing and Retail
Research Priority Areas: Applied Business Research
Depositing User: EPrints Services
Date Deposited: 06 Mar 2014 11:04
Last Modified: 23 Jun 2016 13:31
URI: http://eprints.glos.ac.uk/id/eprint/281

University Staff: Request a correction | Repository Editors: Update this record

University Of Gloucestershire

Bookmark and Share

Find Us On Social Media:

Social Media Icons Facebook Twitter Google+ YouTube Pinterest Linkedin

Other University Web Sites

University of Gloucestershire, The Park, Cheltenham, Gloucestershire, GL50 2RH. Telephone +44 (0)844 8010001.