Wine business in a changing competitive environment â strategic and financial choices of Campania wine firms

Rossi, Matteo and Vrontis, Demetris and Thrassou, Alkis (2012) Wine business in a changing competitive environment â strategic and financial choices of Campania wine firms. International Journal of Business and Globalisation, 8 (1). p. 112. ISSN 1753-3627

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Abstract

Over the last few years, the wine industry has been undergoing a process of accelerated change, consequent to the constantly changing wine geography. This research aims to investigate, evaluate and analyse the degree and nature of success of the strategic process of the Campania wine firms, Italy. The research focuses on strategies implemented towards achieving sustainable competitive advantage. It is based on a survey of 180 companies, it is exploratory in nature and it follows a deductive methodological reasoning and hypothesis testing. The findings demonstrate that in the new competitive environment, Campania wine industry bears structural weaknesses as a number of enterprises are incapable to realise an optimal strategic process, with negative reflex on performance. On the other hand, in the regional context, there are also successful firms, able to develop and implement competitive strategies. This research conclusively incorporates primary, secondary and theoretical findings to provide managers with practical strategic planning directions for wine firms, both locally and internationally.

Item Type: Article
Article Type: Article
Uncontrolled Keywords: competitive strategy;strategic process; marketing; performance; capital structure;financial choices;wine firms , SMEs , Italy , competitiveness
Subjects: H Social Sciences > HF Commerce
Divisions: Schools and Research Institutes > Business School > Business and Human Resource Management
Research Priority Areas: Applied Business Research
Depositing User: Anne Pengelly
Date Deposited: 11 May 2015 14:01
Last Modified: 11 May 2015 14:01
URI: http://eprints.glos.ac.uk/id/eprint/2232

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