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Barker, Tom (2010) A competitive game-based method for brainstorming and evaluating early stage design ideas in terms of their likelihood of success in the marketplace. Design Research Society Conference Proceeding 2010. pp. 1-9.
Ozuem, Wilson and Borrelli, Michael and Lancaster, Geoff (2016) Leveraging the co-evolution of offline and online video games: an empirical study. Journal of Strategic Marketing, 25 (1). pp. 75-97. ISSN 0965-254X