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Maroufkhani, Parisa, Asadi, Shahla ORCID: 0000-0002-8199-2122, Ghobakhloo, Morteza, Jannesari, Milad T. and Ismail, Wan Khairuzaman Wan (2022) How do interactive voice assistants build brands' loyalty? Technological Forecasting and Social Change, 183. Art 121870. doi:10.1016/j.techfore.2022.121870

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University of Gloucestershire, The Park, Cheltenham, Gloucestershire, GL50 2RH. Telephone +44 (0)844 8010001.