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Wilson, Jonathan A and Hollensen, Svend (2010) Saipa Group, Iran – using strategic brand extensions to build relationships. Journal of Islamic Marketing, 1 (2). pp. 177-188. doi:10.1108/17590831011055905

Wilson, Jonathan A and Liu, Jonathan (2010) Shaping theHalalinto a brand? Journal of Islamic Marketing, 1 (2). pp. 107-123. doi:10.1108/17590831011055851

Wilson, Jonathan A and Liu, Jonathan (2011) The challenges of Islamic branding: navigating emotions andhalal. Journal of Islamic Marketing, 2 (1). pp. 28-42. doi:10.1108/17590831111115222

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University of Gloucestershire, The Park, Cheltenham, Gloucestershire, GL50 2RH. Telephone +44 (0)844 8010001.