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Hartland, Trevor, Damkjaer, Britt, Miller, Christopher and Thomas, Brychan C (2011) Small to Medium Enterprises in the Danish conference sector and a 360 degree approach to managing customer relationships. Journal of Euromarketing, 20 (1&2). pp. 35-48.

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Marinov, M, Manrai, A, Manrai, L and Marinova, Svetla (2001) Marketing Implications of Communist Ideological Legacy in Culture in the Context of Central and Eastern Europe. Journal of Euromarketing, 11 (1). pp. 7-36. doi:10.1300/J037v11n01_02

Marinov, Marin, Petrovici, Dan and Marinova, Svetla (2009) Consumer attitudes to advertising in Bulgaria and Romania. Journal of Euromarketing, 17 (2). pp. 81-92.

Marinova, Svetla, Cui, Jinhuan, Shiu, Erik and Marinov, Marin A (2013) Impact of customer relationships on brand equity in Chinese retail banking. Journal of Euromarketing, 21 (1). pp. 37-52.