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Wilson, Jonathan A and Liu, Jonathan (2012) From Laconophilia to ‘The Sportan’: Balancing Athletic excellence, Sponsorship, Branding and Career prospects. International Journal of Sport Management and Marketing, 11 (1/2). pp. 125-142. doi:10.1504/IJSMM.2012.045492

Wilson, Jonathan A and Liu, Jonathan (2012) Surrogate Brands-The pull to adopt and create hybrid identities-via sports merchandise. International Journal of Sport Management and Marketing, 11 (3/4). pp. 172-192. doi:10.1504/IJSMM.2012.047131

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University of Gloucestershire, The Park, Cheltenham, Gloucestershire, GL50 2RH. Telephone +44 (0)844 8010001.