Items where Gloucestershire Author is "Marinova, Svetla"

Up a level
Export as [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | No Grouping
Number of items: 18.

Article

Marinova, Svetla, Cui, Jinhuan, Shiu, Erik and Marinov, Marin A (2013) Impact of customer relationships on brand equity in Chinese retail banking. Journal of Euromarketing, 21 (1). pp. 37-52. ISSN 1049-6483

Marinova, Svetla and Marinov, Marin (2010) Buyer-Suppler Relationships in the Latin American Automotive Industry. Akademija MM. ISSN 1408-1652

Marinov, Marin, Petrovici, Dan and Marinova, Svetla (2009) Consumer attitudes to advertising in Bulgaria and Romania. Journal of Euromarketing, 17 (2). pp. 81-92.

Larimo, Jorma, Marinov, Marin and Marinova, Svetla (2006) The Central and Eastern European brewing industry since 1990. British Food Journal, 108 (5). pp. 371-384. ISSN 0007-070X

Marinova, Svetla, Marinov, Marin A and Yaprak, Attila (2004) Market-seeking motives and market-related promises and actions in foreign direct investment privatization in Central and Eastern Europe. Journal of East-West Business, 10 (1). pp. 7-41. ISSN 1066-9868

Marinov, M, Manrai, A, Manrai, L and Marinova, Svetla (2001) Marketing Implications of Communist Ideological Legacy in Culture in the Context of Central and Eastern Europe. Journal of Euromarketing, 11 (1). pp. 7-36. ISSN 1049-6483

Book Section

Marinova, Svetla, Child, John and Marinov, Marin (2014) The Role of Home Governments in Outwards Foreign Direct Investment. In: Institutional Impacts on Firm Internationalization. Palgrave Macmillan, pp. 173-189. ISBN 978-1137446336

Marinov, Marin and Marinova, Svetla (2012) The Global Crisis and the World: The Cases of Emerging and Developed Economies. In: Emerging Economies and Firms in the Global Crisis. Palgrave Macmillan, pp. 1-13. ISBN 978-1137277466

Marinova, Svetla, Child, John and Marinov, Marin (2012) Institutional Field for Outward Foreign Direct Investment: A Theoretical Extension? In: Institutional Theory in International Business and Management. Advances in International Management, 25 . Emerald Insight, pp. 233-261. ISBN 978-1-78052-908-0

Marinova, Svetla, Child, John and Marinov, Marin (2011) Evolution of firm-and country-specific advantages and disadvantages in the process of Chinese firm internationalization. In: Dynamics of Globalization: Location-Specific Advantages or Liabilities of Foreignness? Advances in International Management, 24 . Emerald Group Publishing Limited, Bingley, United Kingdom, pp. 235-269. ISBN 978-0-85724-991-3

Marinov, M and Marinova, Svetla (2001) Foreign Direct Investment in the Emerging Markets of Central and Eastern Europe: Motives and Marketing Strategies. In: Globalization , the Multinational Firm, and Emerging Economies, Advances in International Marketing 10. Elsevier Science, pp. 21-52. ISBN 0-7623-0669-6

Conference or Workshop Item

Marinova, Svetla, Child, John and Marinov, Marin (2010) The Evolution of Country and Firm Specific Advantages and Disadvantages in the Process of Chinese Firm Internationalization The Evolution of Country and Firm Specific Advantages and Disadvantages in the Process of Chinese Firm Internationalization Introduction. In: Chinese Economic Association (UK/Europe) Conference, July 2010, Oxford.

Book

Gomez Portaleoni, C, Marinova, Svetla, ul Haq, R and Marinov, Marin (2013) Corporate Foresight and Strategic Decisions: Lessons from a European Bank. Palgrave Macmillan. ISBN 978-1137326966

Marinov, Marin and Marinova, Svetla (2013) Emerging Economy Multinationals: Successes and Challenges. Palgrave Macmillan, Basingstoke. ISBN 9781137369406

Marinov, Marin and Marinova, Svetla, eds. (2012) Impacts of Emerging Economies and Firms on International Business. Palgrave Macmillan. ISBN 978-1137032539

Marinov, Marin and Marinova, Svetla (2012) Emerging Economies and Firms in the Global Crisis. Palgrave Macmillan. ISBN 978-1137277466

Marinov, Marin and Marinova, Svetla (2011) Internationalization of Emerging Economies and Firms. Palgrave Macmillan. ISBN 978-0230348332

Marinov, Marin and Marinova, Svetla, eds. (2011) The Changing Nature of Doing Business in Transition Economies. Palgrave Macmillan. ISBN 978-0230516175

This list was generated on Thu Dec 5 09:45:06 2019 UTC.

University Of Gloucestershire

Bookmark and Share

Find Us On Social Media:

Social Media Icons Facebook Twitter Google+ YouTube Pinterest Linkedin

Other University Web Sites

University of Gloucestershire, The Park, Cheltenham, Gloucestershire, GL50 2RH. Telephone +44 (0)844 8010001.