Items where Gloucestershire Author is "Vrontis, Demetris"

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Article

Thrassou, Alkis, Santoro, Gabriele, Leonidou, Erasmia, Vrontis, Demetris and Christofi, Michael (2020) Emotional intelligence and perceived negative emotions in intercultural service encounters. European Business Review, 32 (3). doi:10.1108/EBR-04-2019-0059 (In Press)

Christofi, Michael, Vrontis, Demetris, Leonidou, Erasmia and Thrassou, Alkis (2018) Customer engagement through choice in cause-related marketing. International Marketing Review. doi:10.1108/IMR-04-2018-0133

Sefiani, Yassine, Davies, Barry J, Bown, Robin ORCID: 0000-0001-7793-108X, Kite, Neilson, Vrontis, Demetris and Tsoukatos, Evangelos (2018) Performance of SMEs in Tangier: the interface of networking and 'wasta'. EuroMed Journal of Business, 13 (1). pp. 20-43. doi:10.1108/emjb-06-2016-0016

Vrontis, Demetris, Thrassou, Alkis and Amirkhanpour, Monaliz (2017) B2C smart retailing: A consumer-focused value-based analysis of interactions and synergies. Technological Forecasting and Social Change, 124. pp. 271-282. doi:10.1016/j.techfore.2016.10.064

Christofi, Michael, Leonidou, Erasmia and Vrontis, Demetris (2017) Marketing research on mergers and acquisitions: a systematic review and future directions. International Marketing Review, 34 (5). pp. 629-651. doi:10.1108/imr-03-2015-0100

Christofi, Michael, Vrontis, Demetris and Leonidou, Erasmia (2014) Product innovation and cause-related marketing success. Marketing Intelligence and Planning, 32 (2). pp. 174-189. doi:10.1108/MIP-10-2012-0108

Kaufmann, Hans Ruediger, Tsangari, Haritini and Vrontis, Demetris (2012) Innovation of European SMEs: Mission not yet completed. Economic Research/Ekonomska Istrazivanj, 25 (2). pp. 333-360.

Rossi, Matteo, Vrontis, Demetris and Thrassou, Alkis (2012) Wine business in a changing competitive environment â strategic and financial choices of Campania wine firms. International Journal of Business and Globalisation, 8 (1). p. 112. doi:10.1504/IJBG.2012.043975

Singh, Satyendra, Vrontis, Demetris and Thrassou, Alkis (2011) Green Marketing and Consumer Behavior: The Case of Gasoline Products. Journal of Transnational Management, 16 (2). pp. 84-106. doi:10.1080/15475778.2011.571635

Altintas, M H, Vrontis, Demetris and Kaufmann, R (2011) Internationalization, Market Forces and Domestic Sectoral Institutionalization. European Business Review, 23 SRC (2). pp. 215-235. doi:10.1108/09555341111111228

Vrontis, Demetris, Thrassou, Alkis and Rossi, Matteo (2011) Italian wine firms: strategic branding and financial performance. International Journal of Organizational Analysis, 19 (4). pp. 288-304. doi:10.1108/19348831111173423

Bengoa Sanchez, D, Kaufmann, H R and Vrontis, Demetris (2011) A New Organisational Memory for Cross-Cultural Knowledge Management. Journal of Cross Cultural Management. doi:10.1108/13527601211247080

Vrontis, Demetris and Thrassou, Alkis (2011) The Renaissance of Commandaria-A Strategic Branding Prescriptive Analysis. Journal for Global Business Advancement, 4 (4). pp. 302-316.

Tsoukatos, Evangelos, Thrassou, Alkis, Vrontis, Demetris and Kotabe, Masaaki (2011) Towards a marketing communications model for small political parties. Cross Cultural Management: An International Journal, 18 (3). pp. 263-292. doi:10.1108/13527601111152824

Vrontis, Demetris, Thrassou, Alkis and Czinkota, Michael R (2011) Wine marketing: A framework for consumer-centred planning. Journal of Brand Management, 18 (4-5). pp. 245-263. doi:10.1057/bm.2010.39

Altintas, H, Gursakal, N, Kaufmann, H R, Vrontis, Demetris and Isin, F B (2010) Always-On Mobile Phone Behavior, Impulsive and Postmodern Consumers: An Empirical Analysis on Turkish Consumers. International Journal of Technology Marketing, 5 (4). pp. 328-344. doi:10.1504/IJTMKT.2010.039735

Demetriou, Marlen, Papasolomou, Ioanna and Vrontis, Demetris (2010) Cause Related Marketing: Building the Corporate Image Whilst Supporting Worthwhile Causes. Journal of Brand Management. pp. 266-278.

Vrontis, Demetris, Thrassou, Alkis and Razali, Mat Zin. (2010) Internal Marketing as an Agent of Change-Implementing a New Human Resource Information System for Malaysian Airlines. Journal of General Management, 36 (1). pp. 21-41.

Paliwoda, Stanley J, Vrontis, Demetris, Thrassou, Alkis and Lamprianou, Iasonas (2009) International marketing adaptation versus standardisation of multinational companies. International Marketing Review, 26 (4/5). pp. 477-500. doi:10.1108/02651330910971995

Thrassou, Alkis and Vrontis, Demetris (2009) A New Consumer Relationship Model: The Marketing Communications Application. Journal of Promotion Management, 15 (4). pp. 499-521. doi:10.1080/10496490903281270

Thrassou, Alkis, Vrontis, Demetris and McDonald, Malcolm H (2009) A marketing communications framework for small political parties in developed countries. Marketing Intelligence and Planning, 27 (2). pp. 268-292. doi:10.1108/02634500910945020

Vrontis, Demetris and Paliwoda, Stanley J (2008) Branding and the Cyprus wine industry. Journal of Brand Management, 16 (3). pp. 145-159. doi:10.1057/bm.2008.1

Vrontis, Demetris and Kogetsidis, Harry (2008) Environmental analysis as a means to customer satisfaction: the case of Starbucks in Cyprus. Journal for International Business and Entrepreneurship Development, 3 (3/4). p. 188. doi:10.1504/JIBED.2008.019156

Thrassou, Alkis and Vrontis, Demetris (2008) International strategic marketing of small construction consultancy firms: the case of Cypriot firms. International Journal of Entrepreneurship and Small Business, 6 (2). p. 296. doi:10.1504/IJESB.2008.018634

Thrassou, Alkis and Vrontis, Demetris (2008) Internet marketing by SMEs: towards enhanced competitiveness and internationalisation of professional services. International Journal of Internet Marketing and Advertising, 4 (2/3). p. 241. doi:10.1504/IJIMA.2008.017024

Vrontis, Demetris, Ktoridou, Despo and Papadamou, Yioula (2008) Website Design and Development as an Effective and Efficient Promotional Tool: A Case Study in the Hotel Industry in Cyprus. Journal of Website Promotion, 2 (3/4). pp. 125-139. doi:10.1 08 0/ 15533610802174995

Vrontis, Demetris and Pavlou, Pavlos (2008) The external environment and its effect on strategic marketing planning: a case study for McDonald's. Journal for International Business and Entrepreneurship Development, 3 (3/4). p. 289. doi:10.1504/JIBED.2008.019163

Vrontis, Demetris, Susanti, Andriani and Papasolomou, Ioanna (2008) The impact of culture in TV advertising behaviour: an exploratory study in Southeast Asia. Journal for Global Business Advancement, 1 (4). p. 422. doi:10.1504/JGBA.2008.019939

Thrassou, Alkis, Vrontis, Demetris and Ho, Ching Wei (2008) The marketing implications of the 'undesired self'; the case of Chinese Y-generation. Journal for Global Business Advancement, 1 (4). p. 390. doi:10.1504/JGBA.2008.019937

Book Section

Bakeer, Ali and Wynn, Martin G ORCID: 0000-0001-7619-6079 (2014) Towards a Conceptual Model for E-business Deployment in Libyan Universities (A Case Study of Misurata University). In: 7th Annual Conference of the EuroMed Academy of Business: the Future of Entrepreneurship. EuroMed Press, pp. 183-197. ISBN 9789963711277

Vrontis, Demetris and Melanthiou, Yioula (2012) Assessing Website Effectiveness of Airline Companies. In: Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments. Idea Group, pp. 12-24. ISBN 978-1-4666-1861-9

This list was generated on Tue Aug 11 15:51:59 2020 UTC.

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