Items where Gloucestershire Author is "Melanthiou, Yioula"

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Article

Papasolomou, Ioanna and Melanthiou, Yioula (2012) Social Media: Marketing Public Relations’ New Best Friend. Journal of Promotion Management, 18 (3). pp. 319-328. ISSN 1049-6491

Melanthiou, Yioula and Fantis, Sophia (2010) Using social networks as a promotional tool for higher education institutions. International Journal of Technology Marketing, 5 (4). p. 303. ISSN 1741-878X

Book Section

Vrontis, Demetris and Melanthiou, Yioula (2012) Assessing Website Effectiveness of Airline Companies. In: Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments. Idea Group, pp. 12-24. ISBN 978-1-4666-1861-9

This list was generated on Fri Dec 6 10:15:38 2019 UTC.

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University of Gloucestershire, The Park, Cheltenham, Gloucestershire, GL50 2RH. Telephone +44 (0)844 8010001.