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Wynn, Martin G 
ORCID: 0000-0001-7619-6079 and Olayinka, Olakunle
(2021)
E-Business Strategy in Developing Countries: A Framework and Checklist for the Small Business Sector.
Sustainability, 13 (13).
e7356.
doi:10.3390/su13137356
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Text
9920-Wynn-(2021)-E-Business-Strategy-in-Developing-Countries.pdf - Published Version Available under License Creative Commons Attribution 4.0. Download (2MB) | Preview |
Abstract
Since the turn of the century, there has been a growth in the use of e-business by both large and small companies worldwide, a trend that has been given further impetus by the move to online trading in the COVID-19 pandemic era. For small companies, there are the potential benefits of increased efficiencies and market share gain, associated with the re-engineering of selling and marketing processes; but in developing countries, such as Nigeria, research into how small businesses are using e-business systems and technologies is limited. This article builds upon earlier case study research in the Nigerian small business sector to develop a framework for e-business strategy development, implementation and review. Using an inductive approach, data was collected from six small businesses, using interviews and questionnaires, to profile the e-business operations of these companies. This study found that e-business strategy was generally lacking in these companies, but interview material was used to support the development and validation of the strategy framework, which provides a process and a checklist for small businesses pursuing e-business initiatives in developing world environments.
| Item Type: | Article |
|---|---|
| Article Type: | Article |
| Subjects: | T Technology > T Technology (General) |
| Divisions: | Schools and Research Institutes > School of Business, Computing and Social Sciences |
| Research Priority Areas: | Applied Business & Technology |
| Depositing User: | Martin Wynn |
| Date Deposited: | 05 Jul 2021 09:41 |
| Last Modified: | 31 Aug 2023 08:01 |
| URI: | https://eprints.glos.ac.uk/id/eprint/9920 |
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