E-Business Strategy in Developing Countries: A Framework and Checklist for the Small Business Sector

Wynn, Martin G ORCID: 0000-0001-7619-6079 and Olayinka, Olakunle (2021) E-Business Strategy in Developing Countries: A Framework and Checklist for the Small Business Sector. Sustainability, 13. e7356. doi:10.3390/su13137356

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Abstract

Since the turn of the century, there has been a growth in the use of e-business by both large and small companies worldwide, a trend that has been given further impetus by the move to online trading in the COVID-19 pandemic era. For small companies, there are the potential benefits of increased efficiencies and market share gain, associated with the re-engineering of selling and marketing processes; but in developing countries, such as Nigeria, research into how small businesses are using e-business systems and technologies is limited. This article builds upon earlier case study research in the Nigerian small business sector to develop a framework for e-business strategy development, implementation and review. Using an inductive approach, data was collected from six small businesses, using interviews and questionnaires, to profile the e-business operations of these companies. This study found that e-business strategy was generally lacking in these companies, but interview material was used to support the development and validation of the strategy framework, which provides a process and a checklist for small businesses pursuing e-business initiatives in developing world environments.

Item Type: Article
Article Type: Article
Subjects: T Technology > T Technology (General)
Divisions: Schools and Research Institutes > School of Computing and Engineering > Technical & Applied Computing
Research Priority Areas: Applied Business & Technology
Depositing User: Martin Wynn
Date Deposited: 05 Jul 2021 09:41
Last Modified: 05 Jul 2021 09:45
URI: http://eprints.glos.ac.uk/id/eprint/9920

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