Videos and podcasts as potential approaches for knowledge exchange with farmers: testing their potential role in ELM

Rose, D.C., Chivers, C-A, de Boon, A, Schillings, J, Smith, R, Lishman, L and Bliss, K (2021) Videos and podcasts as potential approaches for knowledge exchange with farmers: testing their potential role in ELM. Project Report. Agricology.

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Abstract

Digital extension methods have received renewed attention with the onset of the COVID-19 pandemic. Based on our empirical research, if videos and podcasts are to be used to deliver information and advice to farmers about Environmental Land Management, the following key messages should guide their design and delivery: • Farmers tend to prefer information and advice delivered face-to-face, preferably by trusted sources, such as peers or known advisers. • Digital extension methods, such as videos and podcasts, as well as live interactive events, have been used more by farmers since the COVID-19 pandemic. They can be an effective form of information delivery. • Benefits of digital events have included reducing the time and resources needed to access in-person events, as well as increasing national and international knowledge exchange. • Videos and podcasts should seek to recreate some of the hallmarks of trusted, in-person advice delivery – i.e. delivered by trusted individuals and with ‘live’ or other forms of interactivity delivered through monitored comments sections. • Videos should use appropriate language for the viewer, be concise, filmed with high-quality visuals and sound, and show how to do something in practice. • Podcasts may be longer, describing something in detail, and should also use appropriate language and have good sound quality. • Both videos and podcasts should be clearly indexed and accessible with viewers/listeners knowing where to go to find them. • Barriers of poor rural connectivity and lack of digital skills need to be overcome. Digital extension should only be one method of information delivery otherwise those who do not use videos and podcasts may be further marginalised.

Item Type: Monograph (Project Report)
Subjects: S Agriculture > S Agriculture (General)
S Agriculture > S Agriculture (General) > S560 Farm Economics
S Agriculture > S Agriculture (General) > S589.75 Agriculture and the environment
Divisions: Schools and Research Institutes > Countryside and Community Research Institute
Research Priority Areas: Place, Environment and Community
Depositing User: Charlotte Chivers
Date Deposited: 17 Mar 2021 14:37
Last Modified: 17 Mar 2021 14:37
URI: http://eprints.glos.ac.uk/id/eprint/9457

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