How does a Transnational Audience Factor in Character Design for Professional Broadcast Animation?

Friend, Ian (2019) How does a Transnational Audience Factor in Character Design for Professional Broadcast Animation? Animation Studies. ISSN 1930-1928

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Abstract

The broadcasters’ perception of its consumers is an important consideration in the successful acquisition of animated character productions. The article will focus on the different types of audience that is to be acknowledged when creating professional character based transcultural animated entertainment. It will determine how a character’s design must fit within distinct audience archetypes. The articles’s research will be contextualised with previous successful character design, and will look at successful designers and their co commissioners that have created transcultural work such as the Frankenstein’s Cat (McKinnon & Saunders: UK / Kayanta Studios: France) and Luo Bao Bei (Cloth Cat Animation: UK / Magic Mall: China). The paper’s ultimate aim is to identify a formula to create engaging animated characters.

Item Type: Article
Article Type: Newspaper Article
Subjects: N Fine Arts > NX Arts in general
Divisions: Schools and Research Institutes > School of Media > Film and Television
Research Priority Areas: Environmental Dynamics & Governance
Depositing User: Ian Friend
Date Deposited: 16 Sep 2019 12:39
Last Modified: 17 Sep 2019 11:30
URI: http://eprints.glos.ac.uk/id/eprint/7170

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