Fracking and public relations: rehearsing the arguments and making the case

Jones, Peter and Hillier, David and Comfort, Daphne (2013) Fracking and public relations: rehearsing the arguments and making the case. Journal of Public Affairs, 13 (4). pp. 384-390. ISSN 14723891

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Abstract

Large-scale shale gas reserves have recently been discovered under many parts of the UK. Although the UK government and the business community have been very keen to stress the economic benefits associated with the development of these resources, a range of environmental organisations and community groups are vociferously opposed to such development. With this in mind, this research note describes the characteristics of shale oil and hydraulic fracturing, outlines the initial developments within the UK, rehearses some of the principal arguments and claims on the perceived benefits and costs associated with the hydraulic fracturing of gas shale resources and offers a discussion on how the case for and against shale gas development is being made. The discussion suggests that local opposition groups are well organised and have been harnessing information and communication technologies and social media to good effect. Within the shale gas industry, there is a consensus that managing and turning round widespread negative public perceptions about shale gas development will be essential if shale gas resources are to be commercially exploited. Public relations and media companies will have a key role to play in achieving that goal, but they face a range of testing challenges if they are to be successful.

Item Type: Article
Article Type: Article
Uncontrolled Keywords: Hydraulic fracturing of gas shale; shale gas industry; UK; Social media, environmental groups; fracking; communications technology
Subjects: G Geography. Anthropology. Recreation > GE Environmental Sciences
G Geography. Anthropology. Recreation > GF Human ecology. Anthropogeography
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD61 Risk in industry. Risk management
T Technology > TC Hydraulic engineering. Ocean engineering
Divisions: Schools and Research Institutes > Business School > Business and Human Resource Management
Research Priority Areas: Applied Business Research
Depositing User: Susan Turner
Date Deposited: 23 May 2014 18:20
Last Modified: 18 May 2016 16:13
URI: http://eprints.glos.ac.uk/id/eprint/697

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