‘It’s borderline hypocrisy’: Recruitment practices in youth sport-based interventions

Morgan, Haydn ORCID: 0000-0002-1645-8599 and Costas Battle, Ioannis (2019) ‘It’s borderline hypocrisy’: Recruitment practices in youth sport-based interventions. Journal of Sport for Development, 13 (7). pp. 1-14. ISSN 2330-0574

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Abstract

Sport is often promoted as a vehicle through which a variety of social policy outcomes can be achieved. One of the most common outcomes is the enhancement of social inclusion opportunities for marginalized youth populations. While a growing number of studies have examined the potential of sport-based interventions to address broader social concerns, few have focused upon the recruitment activities used within such programs to engage youth populations. Drawing upon interview data collected within two sport-based interventions delivered in London (UK), which both aimed to engage marginalized young people through sport, this article intends to examine three main issues. First, to explore the practices undertaken by the two organizations to recruit and retain participants in their sport-based interventions, and second, to examine the implications of these practices on participant recruitment strategies. Third, the article contends that within a context shaped by a neoliberal agenda, the necessity to meet predetermined participation targets encourages organizations to use the most efficient means possible to maximize numbers of program participants. However, such recruitment strategies often overlook young people whose social exclusion is more complex or acute, and who, arguably, are in greater need of intervention support.

Item Type: Article
Article Type: Article
Uncontrolled Keywords: Sport-based interventions; Marginalized youth; Recruitment
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure > GV557 Sports > GV0711 Coaching
G Geography. Anthropology. Recreation > GV Recreation Leisure > GV557 Sports
Divisions: Schools and Research Institutes > School of Sport and Exercise > Sports Leadership, Education & Society
Research Priority Areas: Sport, Exercise, Health & Wellbeing
Depositing User: Haydn Morgan
Date Deposited: 14 Jun 2019 15:08
Last Modified: 02 Oct 2019 12:05
URI: http://eprints.glos.ac.uk/id/eprint/6928

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