A Business Model for the Automotive Tier-1 Supplier Industry: New Propulsion Technologies in Germany

Aberham, Michael (2018) A Business Model for the Automotive Tier-1 Supplier Industry: New Propulsion Technologies in Germany. DBA thesis, University of Gloucestershire.

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Abstract

The German automotive industry faces major changes in the coming decades as a result of new propulsion developments driven by stricter government regulations towards cleaner emissions. Many industry reports indicate a technology shift that questions the success of tier-1 suppliers with regard to the competitiveness of existing business models. Therefore, the questions that arise are related to alternative propulsion technologies, including a unique value proposition in the domain of e-mobility, the character of a competitive business model, and the most appropriate approach to change by concerned players. The research aims to identify a revised business model for tier-1 suppliers as a reaction to the pressure for change created by technological progress. This research reveals that within current business models the classic value creation process from supplier to customer is still predominantly used. Therefore, the static business model canvas has been set as the focal point to analyse its contemporary application. A business model that is flexible and dynamic, designed to cope with requirements in a value constellation process within e-mobility has instead been subject to rather limited consideration. The research design is primarily aligned with a value proposition and the ‘blocks’ of the business model canvas. Due to the unknown product requirements in an uncertain business environment, a novel evaluation process that identifies the importance levels of each canvas block helps to validate the current business models in place. In this way, the qualitative case study builds upon a triangulation method in which data from diverse sources, such as tier-1 suppliers, a university, and consultants, are used in the primary research. The findings suggest that concerned tier-1 suppliers approach new business opportunities that create unknown customer demands. By taking into account advanced knowledge in Information and Communication Technology (ICT), a unique value proposition makes decisions about the structure of managerial tools and the usage of the other canvas blocks. Indeed, the thesis offers several proposals as to how a tier-1 supplier’s organisation can become a flexible and dynamic player in the domain of alternative propulsion systems.

Item Type: Thesis (DBA)
Thesis Advisors:
Thesis AdvisorEmailURL
Newton, Daviddnewton@glos.ac.ukUNSPECIFIED
Wallwork, JerryUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords: Business model canvas; Tier-1 supplier industry; German automotive industry; Value proposition; Key resources; Key activities; Key partnerships; Customer segments; Channels; Customer relationships; Value constellation; Importance level; Strategy; Change; Business model innovation; Business model matrix; Research design; Blue ocean; Red ocean; Ambidextrous approach; Qualitative case study; Constructionist; Triangulation method; Data analysis and interpretation; Data validation and reliability; Generalisability
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD2350.8 Large industry, Factory system, Big business
Divisions: Schools and Research Institutes > School of Business and Technology > Business, Entrepreneurship and Financial Management
Depositing User: Susan Turner
Date Deposited: 24 May 2019 16:07
Last Modified: 24 May 2019 16:07
URI: http://eprints.glos.ac.uk/id/eprint/6875

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