The use of social media for knowledge acquisition and dissemination in B2B companies: an empirical study of Finnish technology industries

Ammirato, Salvatore, Felicetti, Alberto Michele, Della Gala, Marco, Aramo-Immonen, Heli, Jussila, Jari J. and Kärkkäinen, Hannu (2019) The use of social media for knowledge acquisition and dissemination in B2B companies: an empirical study of Finnish technology industries. Knowledge Management Research & Practice, 17 (1). pp. 52-69. ISSN 1477-8238

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Abstract

Scholars and practitioners of knowledge management have paid increasing attention to the adoption of social media in business-to-business (B2B) setting for knowledge sharing; however, both the theoretical and empirical research in this domain are quite fragmented. The aim of this research is to deepen the understanding about the B2B companies’ awareness of the potentials of social media in improving their absorptive capacity and, consequently, if and how such companies deploy knowledge strategies based on social media adoption. We carried out an empirical survey of Finnish technology companies operating purely in B2B markets. Results highlight that social media adoption is still in a preliminary stage of development. Companies show a lack of awareness of the potentials of social media as a means for external knowledge acquisition and internal dissemination. Results suggest a strong need of a structured approach to the adoption of social media to overcome cultural and organisational barriers

Item Type: Article
Article Type: Article
Additional Information: This is an Accepted Manuscript of an article published by Taylor & Francis in Knowledge Management Research and Practice on 2 Jan 2019 available online: https://www.tandfonline.com/doi/full/10.1080/14778238.2018.1541779. 10.1080/14778238.2018.1541779 © Operational Research Society 2018
Uncontrolled Keywords: Social media, absorptive capacity, knowledge strategy, empirical study, Finnish B2B companies
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD2321 Industry
T Technology > T Technology (General)
Divisions: Schools and Research Institutes > Countryside and Community Research Institute
Research Priority Areas: Environmental Dynamics & Governance
Depositing User: Anne Pengelly
Date Deposited: 14 Jan 2019 09:38
Last Modified: 01 Mar 2019 10:30
URI: http://eprints.glos.ac.uk/id/eprint/6344

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