Consumer Psychology: A Study Guide to Qualitative Research Methods

Hackett, Paul M ORCID: 0000-0002-9365-8084, Schwarzenbach, Jessica B and Jürgens, Uta Maria (2016) Consumer Psychology: A Study Guide to Qualitative Research Methods. Barbara Budrich Publishers. ISBN 9783847407720

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Abstract

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.

Item Type: Book
Subjects: G Geography. Anthropology. Recreation > GN Anthropology
H Social Sciences > H Social Sciences (General)
Divisions: Schools and Research Institutes > School of Natural & Social Sciences > Psychological Sciences
Research Priority Areas: Sport, Exercise, Health & Wellbeing
Depositing User: Anne Pengelly
Date Deposited: 09 May 2018 12:32
Last Modified: 09 May 2018 12:37
URI: http://eprints.glos.ac.uk/id/eprint/5612

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