Marketing research on mergers and acquisitions: a systematic review and future directions

Christofi, Michael and Leonidou, Erasmia and Vrontis, Demetris (2017) Marketing research on mergers and acquisitions: a systematic review and future directions. International Marketing Review, 34 (5). pp. 629-651. ISSN 0265-1335

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Abstract

The purpose of this paper is to systematically review and critically examine marketing research on mergers and acquisitions (M&As), and articulates its importance and relevance in consideration of the growing influence of the M&A phenomenon in the global economy. A two-stage systematic review of the extant literature was conducted focusing on peer-reviewed journal articles published during a 28 year period - from 1987 to 2014. A systematic analysis of 32 journal articles reveals that M&A research is a vibrant and rapidly growing stream of the broader marketing domain, and that it is contextually, methodologically and thematically diverse. The findings also highlight several literature trends and shortcomings, as well as the complex nature of the relationship between marketing and M&As. On the basis of the critique, we develop an ambitious research agenda that raises exciting new research questions for the scholar community and helps promote future theory development in marketing, strategy, and other related disciplines.

Item Type: Article
Article Type: Article
Additional Information: This article is © Emerald Group Publishing and permission has been granted for this version to appear here http://eprints.glos.ac.uk/4906/. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.
Uncontrolled Keywords: Marketing; Systematic review; Mergers; Acquisitions
Related URLs:
Subjects: H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing
Divisions: Schools and Research Institutes > Business School > Marketing and Retail
Research Priority Areas: Applied Business Research
SWORD Depositor: Ivor Dummy
Depositing User: Susan Turner
Date Deposited: 07 Sep 2017 10:24
Last Modified: 21 Sep 2017 09:55
URI: http://eprints.glos.ac.uk/id/eprint/4906

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