Facets and Dimensions of Online Social Gambling: Refining Tools for Marketing

Prasad, Jason and Ozuem, Wilson (2014) Facets and Dimensions of Online Social Gambling: Refining Tools for Marketing. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. IGI Global, Hershey, PA, pp. 271-302. ISBN 978146665958

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Item Type: Book Section
Additional Information: Chapter 12
Uncontrolled Keywords: Social gambling, Marketing
Subjects: H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing
Divisions: Schools and Research Institutes > Business School > Business and Human Resource Management
Research Priority Areas: Applied Business Research
Depositing User: Susan Turner
Date Deposited: 16 Feb 2017 17:15
Last Modified: 15 Mar 2017 09:17
URI: http://eprints.glos.ac.uk/id/eprint/4352

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