The Intersection of Social Media and Customer Retention in the Luxury Beauty Industry

Ozuem, Wilson and Stokinger, Ellen (2016) The Intersection of Social Media and Customer Retention in the Luxury Beauty Industry. In: Competitive Social Media Marketing Strategies. Mission . IGI Global, Hershey, PA, pp. 235-258. ISBN 9781466697768

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Item Type: Book Section
Additional Information: Chapter 12
Uncontrolled Keywords: Marketing
Subjects: H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing
Divisions: Schools and Research Institutes > Business School > Business and Human Resource Management
Research Priority Areas: Applied Business Research
Depositing User: Susan Turner
Date Deposited: 16 Feb 2017 15:45
Last Modified: 15 Mar 2017 09:12
URI: http://eprints.glos.ac.uk/id/eprint/4345

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