The Intersection of Social Media and Customer Retention in the Luxury Beauty Industry

Ozuem, Wilson and Stokinger, Ellen (2016) The Intersection of Social Media and Customer Retention in the Luxury Beauty Industry. In: Competitive Social Media Marketing Strategies. Mission . IGI Global, Hershey, PA, pp. 235-258. ISBN 9781466697768

Full text not available from this repository.

Item Type:	Book Section
Additional Information:	Chapter 12
Uncontrolled Keywords:	Marketing
Subjects:	H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing
Divisions:	Schools and Research Institutes > School of Business and Technology > Business, Entrepreneurship and Financial Management
Research Priority Areas:	Applied Business & Technology
Depositing User:	Susan Turner
Date Deposited:	16 Feb 2017 15:45
Last Modified:	21 Feb 2019 11:54
URI:	http://eprints.glos.ac.uk/id/eprint/4345

University Staff: Request a correction | Repository Editors: Update this record