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Ozuem, Wilson and Mullo, Bibi (2016) Basics of Mobile Marketing. In: Competitive Social Media Marketing Strategies. Mission . IGI Global, Hershey, PA, pp. 155-172. ISBN 9781466697768
Full text not available from this repository.| Item Type: | Book Section |
|---|---|
| Additional Information: | Chapter 8 |
| Uncontrolled Keywords: | Marketing |
| Subjects: | H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing |
| Divisions: | Schools and Research Institutes > Gloucestershire Business School > Strategy, Enterprise Leadership and Management |
| Research Priority Areas: | Applied Business & Technology |
| Depositing User: | Susan Turner |
| Date Deposited: | 16 Feb 2017 15:41 |
| Last Modified: | 17 Feb 2020 13:45 |
| URI: | http://eprints.glos.ac.uk/id/eprint/4344 |
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