Ozuem, Wilson and Mullo, Bibi (2016) Basics of Mobile Marketing. In: Competitive Social Media Marketing Strategies. Mission . IGI Global, Hershey, PA, pp. 155-172. ISBN 9781466697768
Full text not available from this repository.Item Type: | Book Section |
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Additional Information: | Chapter 8 |
Uncontrolled Keywords: | Marketing |
Subjects: | H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing |
Divisions: | Schools and Research Institutes > Business School > Business and Human Resource Management |
Research Priority Areas: | Applied Business Research |
Depositing User: | Susan Turner |
Date Deposited: | 16 Feb 2017 15:41 |
Last Modified: | 15 Mar 2017 09:12 |
URI: | http://eprints.glos.ac.uk/id/eprint/4344 |
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