Basics of Mobile Marketing

Ozuem, Wilson and Mullo, Bibi (2016) Basics of Mobile Marketing. In: Competitive Social Media Marketing Strategies. Mission . IGI Global, Hershey, PA, pp. 155-172. ISBN 9781466697768

Full text not available from this repository.
Item Type: Book Section
Additional Information: Chapter 8
Uncontrolled Keywords: Marketing
Subjects: H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing
Divisions: Schools and Research Institutes > Business School > Business and Human Resource Management
Research Priority Areas: Applied Business Research
Depositing User: Susan Turner
Date Deposited: 16 Feb 2017 15:41
Last Modified: 15 Mar 2017 09:12
URI: http://eprints.glos.ac.uk/id/eprint/4344

University Staff: Request a correction | Repository Editors: Update this record

University Of Gloucestershire

Bookmark and Share

Find Us On Social Media:

Social Media Icons Facebook Twitter Google+ YouTube Pinterest Linkedin

Other University Web Sites

University of Gloucestershire, The Park, Cheltenham, Gloucestershire, GL50 2RH. Telephone +44 (0)844 8010001.