Basics of Mobile Marketing

Ozuem, Wilson and Mullo, Bibi (2016) Basics of Mobile Marketing. In: Competitive Social Media Marketing Strategies. Mission . IGI Global, Hershey, PA, pp. 155-172. ISBN 9781466697768

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Item Type:	Book Section
Additional Information:	Chapter 8
Uncontrolled Keywords:	Marketing
Subjects:	H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing
Divisions:	Schools and Research Institutes > Business School > Business and Human Resource Management
Research Priority Areas:	Applied Business Research
Depositing User:	Susan Turner
Date Deposited:	16 Feb 2017 15:41
Last Modified:	15 Mar 2017 09:12
URI:	http://eprints.glos.ac.uk/id/eprint/4344

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