Online Service Failure and Recovery Strategy: The Mediating Role of Social Media

Azemi, Yllka and Ozuem, Wilson (2016) Online Service Failure and Recovery Strategy: The Mediating Role of Social Media. In: Competitive Social Media Marketing Strategies. Mission . IGI Global, Hershey, PA, pp. 112-135. ISBN 9781466697768

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Item Type: Book Section
Additional Information: Chapter 6
Uncontrolled Keywords: Online Service Failures
Subjects: H Social Sciences > HF Commerce > HF5001 Business > HF5717 Business communication
Divisions: Schools and Research Institutes > Business School > Business and Human Resource Management
Research Priority Areas: Applied Business Research
Depositing User: Susan Turner
Date Deposited: 16 Feb 2017 15:30
Last Modified: 15 Mar 2017 09:11
URI: http://eprints.glos.ac.uk/id/eprint/4343

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