Digital Marketing Strategies for Fashion and Luxury Brands

Ozuem, Wilson ORCID: 0000-0002-0337-1419 and Azemi, Yllka (2017) Digital Marketing Strategies for Fashion and Luxury Brands. IGI Global, Hershey. ISBN 9781522526971

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Abstract

Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands presents the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products.

Item Type:	Book
Additional Information:	doi 10.4018/978-1-5225-2697-1
Uncontrolled Keywords:	Marketing; Fashion; Luxury brands
Subjects:	H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing
Divisions:	Schools and Research Institutes > School of Business, Computing and Social Sciences
Research Priority Areas:	Applied Business & Technology
Depositing User:	Susan Turner
Date Deposited:	17 Feb 2017 10:37
Last Modified:	04 Aug 2023 20:41
URI:	https://eprints.glos.ac.uk/id/eprint/4326

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