Digital Marketing Strategies for Fashion and Luxury Brands

Ozuem, Wilson and Azemi, Yllka (2017) Digital Marketing Strategies for Fashion and Luxury Brands. IGI Global, Hershey. (In Press)

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Item Type: Book
Uncontrolled Keywords: Marketing, Fashion, Luxury brands
Subjects: H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing
Divisions: Schools and Research Institutes > Business School > Business and Human Resource Management
Research Priority Areas: Applied Business Research
Depositing User: Susan Turner
Date Deposited: 17 Feb 2017 10:37
Last Modified: 15 Mar 2017 09:11
URI: http://eprints.glos.ac.uk/id/eprint/4326

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