User-Generated Content and Perceived Customer Value

Ozuem, Wilson and Almeida Pinho, Celia and Azemi, Yllka (2016) User-Generated Content and Perceived Customer Value. In: Competitive Social Media Marketing Strategies. Mission . IGI Global, Hershey, PA, pp. 50-63. ISBN 9781466697768

Full text not available from this repository.

Abstract

The Internet has transformed social communications and social behaviours. Technology-aided interpersonal interactions have replaced traditional ‘face-to-face’ affiliations. The purpose of this chapter is to examine the effect of user-generated content on perceived customer value.

Item Type: Book Section
Additional Information: Chapter 3
Uncontrolled Keywords: Social media; technology interactions
Subjects: H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing
Divisions: Schools and Research Institutes > Business School > Business and Human Resource Management
Research Priority Areas: Applied Business Research
Depositing User: Anne Pengelly
Date Deposited: 19 Dec 2016 11:09
Last Modified: 16 Feb 2017 15:32
URI: http://eprints.glos.ac.uk/id/eprint/4208

University Staff: Request a correction | Repository Editors: Update this record

University Of Gloucestershire

Bookmark and Share

Find Us On Social Media:

Social Media Icons Facebook Twitter Google+ YouTube Pinterest Linkedin

Other University Web Sites

University of Gloucestershire, The Park, Cheltenham, Gloucestershire, GL50 2RH. Telephone +44 (0)844 8010001.