Competitive Social Media Marketing Strategies

Ozuem, Wilson (Ed) and Bowen, Gordon (Ed) (2016) Competitive Social Media Marketing Strategies. Mission . IGI Global. ISBN 9781466697768

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Abstract

Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers’ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.

Item Type: Book
Uncontrolled Keywords: Social media; Customer Retention; Customer Value; Industry Applications; Mobile Applications; Online Service Failures •Stakeholder Engagement •User-Generated Content
Subjects: H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing
Divisions: Schools and Research Institutes > Business School > Business and Human Resource Management
Research Priority Areas: Applied Business Research
Depositing User: Anne Pengelly
Date Deposited: 19 Dec 2016 11:04
Last Modified: 19 Dec 2016 12:04
URI: http://eprints.glos.ac.uk/id/eprint/4169

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