PDO as a mechanism for reterritorialisation and agri-food governance: a comparative analysis of cheese products in the UK and Switzerland

Maye, Damian and Kirwan, James and Schmitt, Emilia and Keech, Daniel and Barjolle, Dominique (2016) PDO as a mechanism for reterritorialisation and agri-food governance: a comparative analysis of cheese products in the UK and Switzerland. Agriculture. ISSN 2077-0472

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Abstract

The protection of geographical indications (European regl. 1151/2012) is arguably the most significant initiative, certainly within Europe, that promotes foods with territorial associations and reorganises agri-food chain governance through a strategy of reterritorialisation. Research on PDOs and PGIs suggests that they generate significant economic value at an EU-level, especially in certain countries. They can also help to deliver territorial rural development policy and develop new food markets. In this paper we examine the way the PDO scheme has been developed and applied in one commodity sector (cheese) in two countries (Switzerland and the UK), where the uptake of PDOs is variable. We adopt a food chain approach and examine specific cheese product case studies (at micro and meso levels) in both countries to better understand how the PDO scheme (as a territorialisation and respacing strategy) is implemented. L’Etivaz and Le Gruyère are examined in Switzerland. Single Gloucester and West Country cheddar are examined in the UK. The PDO scheme is an important governance strategy and regulatory system, but despite strict guidelines regarding implementation and geographical infrastructure there are notable differences between the UK and Switzerland in terms of how the label is used to organise and respatalise food chains: it is framed as a strategy to protect the rural economy in Switzerland but is promoted more as a mechanism to communicate and reconnect with consumers in the UK.

Item Type: Article
Article Type: Article
Uncontrolled Keywords: PDO; Geographical Indications; reterritorialisation; sustainability; Switzerland; the UK; cheese supply chains
Subjects: S Agriculture > S Agriculture (General)
S Agriculture > S Agriculture (General) > S560 Farm Economics
Divisions: Schools and Research Institutes > Countryside and Community Research Institute
Research Priority Areas: Environmental Dynamics & Governance
Depositing User: Eloise Fresnay
Date Deposited: 12 Oct 2016 10:58
Last Modified: 26 Oct 2016 04:53
URI: http://eprints.glos.ac.uk/id/eprint/4080

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