The changing approach we have to brands and the exploration of our emotive response to products and corporations within the Advertising Design industry

Parker, Don (2009) The changing approach we have to brands and the exploration of our emotive response to products and corporations within the Advertising Design industry. In: Magdalena, the 10th International Festival of Creative Communication, Maribor, Slovenia, May 2009, Maribor, Slovenia. (Unpublished)

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Item Type: Conference or Workshop Item (Lecture)
Subjects: H Social Sciences > HF Commerce > HF5001 Business > HF5801 Advertising
Divisions: Schools and Research Institutes > School of Art and Design > Design
Research Priority Areas: Innovation, Design and Technology
Depositing User: Don Parker
Date Deposited: 26 Sep 2016 11:03
Last Modified: 26 Sep 2016 11:03
URI: http://eprints.glos.ac.uk/id/eprint/3944

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