From Manufacturing Consent to Motivational Behaviour: towards an alternative lineage of interpretive consumer research

Parker, Don and Deacon, J (2013) From Manufacturing Consent to Motivational Behaviour: towards an alternative lineage of interpretive consumer research. In: Academy of Marketing Conference, 8 - 11 July 2013, Cardiff: University of South Wales.. (Unpublished)

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Abstract

An investigation into advertising communications relationships with consumers’ behaviour by focusing on the use of mass media and how we control the media to persuade the receiver, or consumer into altering behaviour. A position emerges from two areas of research that have not been previously considered simultaneously, specifically – Manufacturing Consent (Herman and Chomsky, 1998) and Motivational Behaviour research (generally with reference to Converse et al., 1958) with an exploration of the flow and focus of exchange in the relationship between actors at a personal ‘life world’ level, interrogating ‘normative’ conceptual positions in relation to research, practice and policy.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Consumer Behaviour / Behavioural Psychology / Advertising / Integrated Marketing Communications / Manufacturing Consent / Motivational Behaviour
Subjects: N Fine Arts > N Visual arts (General) For photography, see TR
Divisions: Schools and Research Institutes > School of Art and Design > Design
Research Priority Areas: Innovation, Design and Technology
Depositing User: Anne Pengelly
Date Deposited: 19 Sep 2016 15:48
Last Modified: 21 Sep 2016 07:56
URI: http://eprints.glos.ac.uk/id/eprint/3936

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