Corporate social responsibility: towards a context-specific perspective in developing countries

Ozuem, Wilson and Howell, Kerry E and Lancaster, Geoff (2014) Corporate social responsibility: towards a context-specific perspective in developing countries. Social Responsibility Journal, 10 (3). pp. 399-415. ISSN 1747-1117

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Abstract

This paper aims to empirically test, in the Niger Delta region of Nigeria, the external perceptions which hold that a firm that has acted in a socially irresponsible manner can have negative consequences, as an organisation’s success and very survival depends, in part, on satisfying normative expectations from its environment. A purposive sample of 28 respondents was selected from three communities within the region. In addition, 20 in-depth interviews took place with oil workers, community leaders and elders within the region. These interviews lasted for approximately an hour and were transcribed verbatim. Drawing on qualitative research methodology, it is proposed that socially responsible investment could promote and facilitate business and social cohesion between corporations and broader communities that impinge on the company, rather than simply viewing business practice exclusively from an economic or political point of view. This study has examined a small range of companies from an interpretivist ethnographic position in the Niger Delta region using data collected from interviews and observations. Future research could take a more positivistic position and explore a wider range of companies using a variety of data collection methods. Practical implications – Understanding corporate social responsibility (CSR) tends to be contextually bound, and should be divorced from the mechanistic Western perspective prevailing in most extant literature. Despite this context-specific notion to CSR relevance, there is still an overwhelming dominance of the understanding of CSR from the Western perspective, so companies should more closely consider local issues when drawing up CSR policy guidelines in a non-Western environment. Forty-eight individuals in the Niger Delta region have been interviewed, and their opinions on CSR issues have been reported.

Item Type: Article
Article Type: Article
Additional Information: This article is © Emerald Group Publishing and permission has been granted for this version to appear here http://eprints.glos.ac.uk/id/eprint/3896. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.
Uncontrolled Keywords: Corporate social responsibility, Environment, Interpretivist ethnographic research, Niger Delta Stakeholders.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD60 Social responsibility in business
Divisions: Schools and Research Institutes > Business School > Business and Human Resource Management
Depositing User: Susan Turner
Date Deposited: 11 Nov 2016 14:44
Last Modified: 14 Nov 2016 17:16
URI: http://eprints.glos.ac.uk/id/eprint/3896

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