Editorial

Towers, Neil (2016) Editorial. International Journal of Retail and Distribution Management, 44 (7). ISSN 0959-0552

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Abstract

The focus of this issue is a mixture of digital retailing, external influences on retailing and retail brand development. These include the impact of category management (CM) on small, US-based local retailers, the phenomenon of the digitalization of retailing, the antecedents and consequences of trust in online shopping, the relationship between weather and retail shopping behaviour and the relationships between the different phases of the store brand evaluative process.

Item Type: Article
Article Type: Editorial
Uncontrolled Keywords: Digital retailing, Digital brand development
Subjects: H Social Sciences > HF Commerce > HF5001 Business > HF5428 Retail Trade
Divisions: Schools and Research Institutes > Business School > Marketing and Retail
Research Priority Areas: Applied Business Research
Depositing User: Susan Turner
Date Deposited: 08 Aug 2016 15:33
Last Modified: 30 Aug 2017 13:39
URI: http://eprints.glos.ac.uk/id/eprint/3812

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