Marketing Sustainable Consumption within Stores: A Case Study of the UK’s Leading Food Retailers

Jones, Peter and Comfort, Daphne and Hillier, David (2009) Marketing Sustainable Consumption within Stores: A Case Study of the UK’s Leading Food Retailers. Sustainability, 1 (4). pp. 815-826. ISSN 2071-1050

[img]
Preview
Text
Marketing sustainable consumption.pdf
Available under License Creative Commons Attribution Share Alike 3.0.

Download (167kB) | Preview

Abstract

Sustainable consumption is a core policy objective within the UK Government’s Sustainable Development Strategy and there is a growing awareness that retailers have a vital role to play in promoting more sustainable patterns of consumption. This paper explores how the UK’s top ten food retailers are communicating sustainable consumption agendas to their customers within stores in the towns of Cheltenham and Gloucester. The findings reveal that while these retailers are providing customers with some information on sustainable consumption the dominant thrust of marketing communication within stores is designed to encourage consumption. The paper concludes with some reflections on how sustainable consumption fits into the large food retailers’ business models.

Item Type: Article
Article Type: Article
Subjects: H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing
Divisions: Schools and Research Institutes > Business School > Business and Human Resource Management
Research Priority Areas: Applied Business Research
Depositing User: Anne Pengelly
Date Deposited: 06 Jul 2016 12:10
Last Modified: 06 Jul 2016 12:11
URI: http://eprints.glos.ac.uk/id/eprint/3678

University Staff: Request a correction | Repository Editors: Update this record

University Of Gloucestershire

Bookmark and Share

Find Us On Social Media:

Social Media Icons Facebook Twitter Google+ YouTube Pinterest Linkedin

Other University Web Sites

University of Gloucestershire, The Park, Cheltenham, Gloucestershire, GL50 2RH. Telephone +44 (0)844 8010001.