An Investigation of Price and Product Policy Interdependencies in Marketing Mix Management for the German Foundry Industry

Wieland, Jürgen (2015) An Investigation of Price and Product Policy Interdependencies in Marketing Mix Management for the German Foundry Industry. DBA thesis, University of Gloucestershire.

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Abstract

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Item Type: Thesis (DBA)
Thesis Advisors:
Thesis AdvisorEmailURL
Vignali, Claudiocvignali@glos.ac.ukUNSPECIFIED
Ryding, Danielladryding@glos.ac.ukUNSPECIFIED
Uncontrolled Keywords: Marketing mix, German foundry industry,
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD2340.8 Small and Medium-sized businesses, artisans, handcrafts, trades
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing
Divisions: Schools and Research Institutes > Business School > Business and Human Resource Management
Depositing User: Susan Turner
Date Deposited: 21 Mar 2016 15:09
Last Modified: 16 Sep 2016 12:47
URI: http://eprints.glos.ac.uk/id/eprint/3271

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