Proactive knowledge management: an independent enabler of New Product Development success?

MacVaugh, Jason and Auty, Stephanie (2008) Proactive knowledge management: an independent enabler of New Product Development success? International Journal of Technology Intelligence and Planning, 4 (3). p. 347. ISSN 1740-2832

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Abstract

This paper investigates the claim that Knowledge Management Activities (KMAs) are an independent influence on New Product Development (NPD) process success. The literature indicates that while well-known New Product Development drivers (NPDd) account for much of the variance in NPD process success, KMAs should also have a significant effect. To study this phenomenon data was collected in 2006 from a sample of 124 UK-based NPD projects. Analysis of the results provides evidence to suggest some KMAs have an independent effect on NPD process success. The study provides three new variables (knowledge benchmarking, sharing and embedding) to the academic model of NPDd; and for practitioners suggests nine KMAs that may enhance NPD process success in their organisation.

Item Type: Article
Article Type: Article
Subjects: H Social Sciences > HF Commerce > HF5001 Business
Divisions: Schools and Research Institutes > Business School > Marketing and Retail
Research Priority Areas: Applied Business Research
Depositing User: Anne Pengelly
Date Deposited: 08 Mar 2016 10:42
Last Modified: 08 Mar 2016 10:42
URI: http://eprints.glos.ac.uk/id/eprint/3185

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