Tiwasing, Wichanat and Hapeshi, Kevin (2015) Logo design for local cloth weaving products in Mahasarakham Province, Thailand. In: Proceedings of Business and Social Sciences Research Conference 10 - 11 December 2015. World Business Institute (WBI), Melbourne. ISBN 978-1-922069-90-0Full text not available from this repository.
This research aimed to raise a product brand (Underwood, Klein, and Burke, 2001) for cloth weaving commodities in Mahasarakham province, using the case study of Baannongkaen, village 4th, Lao sub-district, Kosumpisai district in order to promote the sale and marketing strategy, create a packaging design for products of the commodities. Fifteen logo designs were created by students studying for a degree in Graphic Design in The Department of Creative Arts, Faculty of Architecture Urban Design and Creative Arts, Mahasarakham University. The research tool was a questionnaire containing rating scales for logo designs. The participant sample was 200 people in the Mahasarakham province. The results of this study found that the most preferred logos was based on a traditional ‘tree’ design with leaf detail, and colours that reflected the style and tradition of the target textile products.
|Item Type:||Book Section|
|Uncontrolled Keywords:||Logo, Design, Thailand, Textiles|
|Subjects:||H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing|
|Divisions:||Schools and Research Institutes > School of Computing and Technology > Technical Computing|
|Research Priority Areas:||Innovation, Design and Technology|
|Depositing User:||Susan Turner|
|Date Deposited:||27 Jan 2016 16:12|
|Last Modified:||30 Sep 2016 11:40|