Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania

Marinov, M and Petrovici, D. and Marinova, Svetla and Lee, N. (2007) Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania. International Marketing Review, 24 (5). pp. 539-562. ISSN 0265-1335

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Item Type: Article
Article Type: Article
Depositing User: EPrints Services
Date Deposited: 06 Mar 2014 11:04
Last Modified: 22 Jul 2015 14:03
URI: http://eprints.glos.ac.uk/id/eprint/295

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