Ward, Philippa and Davies, Barry J and Kooijman, Dion (2003) The sweet smell of success: olfaction in retailing. Journal of Marketing Management, 19 (5-6). pp. 611-627. ISSN 0267-257XFull text not available from this repository.
This paper focuses on the use of ambient scent within retail environments, and investigates those mediating factors that help shape the emotional and behavioural responses that are stimulated. In doing so, it draws on the work of Mehrabian and Russell (1974), and attempts to contribute to the work on ambient scent in retailing by extending and elaborating the Gulas and Bloch (1995) model to encompass current research on human olfaction. The paper also introduces and specifically considers the ability of smell to communicate a ‘sense of place’, and its potential as a differentiator in a crowded marketplace.
|Uncontrolled Keywords:||Retailing, olfaction, store environment, ambient scent, consumer behaviour|
|Subjects:||H Social Sciences > HF Commerce|
|Divisions:||Schools and Research Institutes > Business School > Marketing and Retail|
|Research Priority Areas:||Applied Business Research|
|Depositing User:||EPrints Services|
|Date Deposited:||06 Mar 2014 11:04|
|Last Modified:||28 Oct 2015 16:48|