An Exploration of the Advertising Ambitions and Strategies of the 2001 British General Election

Dermody, Janine ORCID: 0000-0002-0399-398X and Scullion, R. (2001) An Exploration of the Advertising Ambitions and Strategies of the 2001 British General Election. Journal of Marketing Management, 17 (9/10). pp. 969-987. doi:10.1362/026725701323366700

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Item Type: Article
Subjects: J Political Science > JN Political institutions (Europe)
J Political Science > JN Political institutions (Europe) > JN101 Great Britain
Depositing User: EPrints Services
Date Deposited: 06 Mar 2014 11:04
Last Modified: 24 Oct 2014 13:02
URI: http://eprints.glos.ac.uk/id/eprint/262

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