Retailing and the Marketing of Urban Places: A UK Perspective

Davies, Barry J and Bennison, David and Warnaby, Gary (2005) Retailing and the Marketing of Urban Places: A UK Perspective. International Review of Retail, Consumer and Distribution Research, 15 (2). pp. 191-215. ISSN 0959-3969

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Abstract

Notwithstanding the importance of retailing to urban economies, the role of retailing in the marketing of urban places has been an area neglected by both academics and practitioners alike. It is acknowledged that the principles of marketing can be applied (albeit with modification) to the context of urban places. The theoretical implications of this are considered using Corsico's (1993 ) metaphors of the city as enterprise, market and commodity. Such issues are considered via a survey of place marketing actors within the specific context of the marketing of towns and cities as shopping destinations in urban places classified as sub-regional and above. Particular attention is paid to responsibility for the marketing of the retail provision, the emphasis given to retail in the marketing/promotional activities of various urban stakeholders, the perceived role of retailing, and the factors influencing the nature of the urban retail provision. Promotion of retailing was found to be important for all urban stakeholders to a greater or lesser degree. However, prime responsibility lay with town centre managers and shopping centre managers. The implications for both theory and practice are discussed.

Item Type: Article
Uncontrolled Keywords: Place marketing, retailing, urban places
Subjects: H Social Sciences > HF Commerce
Divisions: Schools and Research Institutes > Business School > Business and Human Resource Management
Research Priority Areas: Applied Business Research
Depositing User: EPrints Services
Date Deposited: 06 Mar 2014 11:04
Last Modified: 09 Feb 2015 12:55
URI: http://eprints.glos.ac.uk/id/eprint/254

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