Davies, Barry J and Bennison, David and Warnaby, Gary and Hughes, Howard (2002) Marketing UK Towns and Cities as Shopping Destinations. Journal of Marketing Management, 18 (9/10). pp. 877-904. ISSN 0267257XFull text not available from this repository.
This paper reports the results of research into the range of actors involved in the marketing of urban places as shopping destinations and the processes by which this marketing activity is planned. The paper highlights the differences between the process of marketing planning in this context (at the interface of the public and private sectors), as opposed to processes in private sector organizations from which the majority of current marketing theory was developed. It suggests various implications as to the characteristics of what Ashworth (1993) has termed a 'special type of marketing' to be applied to urban places.
|Uncontrolled Keywords:||PLACE MARKETING, URBAN SHOPPING DESTINATIONS, RETAIL, URBAN PLACE, MARKETING ACTORS, URBAN PLACE MARKETING PROCESS|
|Subjects:||H Social Sciences > HF Commerce|
|Divisions:||Faculty of Business, Computing and Applied Sciences > Business School > Business and Human Resource Management|
|Research Priority Areas:||Applied Business Research|
|Depositing User:||EPrints Services|
|Date Deposited:||06 Mar 2014 11:04|
|Last Modified:||10 Feb 2015 16:35|