Marketing UK Towns and Cities as Shopping Destinations

Davies, Barry J and Bennison, David and Warnaby, Gary and Hughes, Howard (2002) Marketing UK Towns and Cities as Shopping Destinations. Journal of Marketing Management, 18 (9/10). pp. 877-904. ISSN 0267257X

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Abstract

This paper reports the results of research into the range of actors involved in the marketing of urban places as shopping destinations and the processes by which this marketing activity is planned. The paper highlights the differences between the process of marketing planning in this context (at the interface of the public and private sectors), as opposed to processes in private sector organizations from which the majority of current marketing theory was developed. It suggests various implications as to the characteristics of what Ashworth (1993) has termed a 'special type of marketing' to be applied to urban places.

Item Type: Article
Uncontrolled Keywords: PLACE MARKETING, URBAN SHOPPING DESTINATIONS, RETAIL, URBAN PLACE, MARKETING ACTORS, URBAN PLACE MARKETING PROCESS
Subjects: H Social Sciences > HF Commerce
Divisions: Schools and Research Institutes > Business School > Business and Human Resource Management
Research Priority Areas: Applied Business Research
Depositing User: EPrints Services
Date Deposited: 06 Mar 2014 11:04
Last Modified: 10 Feb 2015 16:35
URI: http://eprints.glos.ac.uk/id/eprint/253

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